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Quick stats on the arts

Download a selection of statistics PDF File demonstrating the impact of Ontario’s arts sector, including the reach of public funding of the arts through the Ontario Arts Council. This one-page PDF document is suitable for use as a handout or leave-behind.

Public Participation/Support for Culture

  • 73% of Ontarians 15 years or older ( 8.0 million people ) attended a performing arts event or a cultural festival in 2010 1
  • 48% of Ontarians ( 5.3 million people ) visited a museum or art gallery in 2010 1
  • Direct Ontario consumer spending on cultural goods and services was $11 billion in 2008.  This includes $600 million in spending by Ontarians on live performing arts. 2
  • Over 70,000 volunteers contributed over 1.8 million hours in 2012/2013 to arts organizations receiving ongoing support from OAC.  

Economic and Social Contribution of Culture 

  • Ontario’s culture sector directly contributes $27.7 billion annually to the provincial economy – representing 4.1 % of Ontario’s GDP. 4
  • In 2010, there were 301,933 jobs directly related to Ontario's culture sector, or 4.3% of total employment. 4
  • Both Statistics Canada and The Conference Board of Canada recognize creators ( e.g. independent artists, writers and performers ) and creative producers ( e.g. theatre performances, concerts and book/magazine publishers ) as important links in the “creative chain” or creative economy. 5
  • The Conference Board of Canada also recognized the many social benefits of culture being documented by researchers around the globe – including fostering of community identity, social cohesion and personal development (e.g. creativity, self confidence) 5

 
Sources (Note: All data cited are most recent available):

  1. Ontarians’ Arts, Culture and Heritage Activities in 2010, Hill Strategies Research, 2012. (Source:2010 General Social Survey, Statistics Canada)
  2. Consumer Spending on Culture in Canada, the Provinces and 12 Metropolitan Areas in 2008, Hill Strategies Research, 2010
  3. Reflects actual data for 2012-2013 for 480 organizations from 2014-2015 OAC operating applications/CADAC
  4. Provincial and Territorial Culture Indicators, 2010 to 2014. Statistics Canada, 2016.
  5. Valuing Culture: Measuring and Understanding Canada’s Creative Economy, The Conference Board of Canada, August 2008