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Quick stats on the arts

Ontario Arts Quick Stats

Download a selection of statistics PDF File demonstrating the impact of Ontario’s arts sector, including the reach of public funding of the arts through the Ontario Arts Council. This one-page bilingual PDF document is suitable for use as a handout or leave-behind.

Public Participation/Support for Culture

  • 73% of Ontarians 15 years or older ( 8.0 million people ) attended a performing arts event or a cultural festival in 2010 1
  • 48% of Ontarians ( 5.3 million people ) visited a museum or art gallery in 2010 1
  • Direct Ontario consumer spending on cultural goods and services was $11 billion in 2008.  This includes $600 million in spending by Ontarians on live performing arts. 2
  • Over 66,500 volunteers contributed over 1.7 million hours in 2011/2012 to arts organizations receiving ongoing support from OAC.  

Economic and Social Contribution of Culture 

  • Ontario’s cultural products directly contribute $22 billion annually to the provincial economy – representing 3.7 % of Ontario’s GDP. 4
  • In 2010, there were 280,569 jobs directly related to cultural products, or 4.2% of total Ontario employment. 4
  • Both Statistics Canada and The Conference Board of Canada recognize creators ( e.g. independent artists, writers and performers ) and creative producers ( e.g. theatre performances, concerts and book/magazine publishers ) as important links in the “creative chain” or creative economy. 5
  • The Conference Board of Canada also recognized the many social benefits of culture being documented by researchers around the globe – including fostering of community identity, social cohesion and personal development (e.g. creativity, self confidence) 5

Sources (Note: All data cited are most recent available):

  1. Ontarians’ Arts, Culture and Heritage Activities in 2010, Hill Strategies Research, 2012. (Source:2010 General Social Survey, Statistics Canada)
  2. Consumer Spending on Culture in Canada, the Provinces and 12 Metropolitan Areas in 2008 , Hill Strategies Research, 2010
  3. Reflects actual data for 2011-2012 for 473 organizations from 2013-2014 OAC operating applications/CADAC
  4. Prototype Provincial/Territorial Culture Satellite Account: 2010 Results. Unpublished. Prepared for the Department of Canadian Heritage, National Economic Accounts Division, Statistics Canada, 2014.
  5. Valuing Culture: Measuring and Understanding Canada’s Creative Economy , The Conference Board of Canada, August 2008