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Ontario Arts Council


Elizabeth Braoudakis

Program Administrator
Toll-free in Ontario: ​​​1-800-387-0058 ext. 7412

Final Report Forms

All final reports are completed and submitted in Nova, OAC’s online granting system. This now includes grants received through a paper application process. For instructions on how to log into Nova, see the Nova User Guide. You will find the report form in your Nova profile, under Action Items. For enquiries regarding reporting requirements, contact us at finalreport@arts.on.ca.

Market Development Projects


The program supports Ontario artists, arts professionals, ad hoc groups/collectives and arts organizations to promote their artwork to arts presenters in order to develop and expand geographic or demographic markets for their artwork. There are three categories:

  • Market Readiness: develop capacity to promote artists’ work to arts presenters
  • Market Platform: produce and present a platform that promotes Ontario artists and their work to arts presenters
  • Market Access: participate in a recognized arts marketplace/event to promote Ontario artists and their work to arts presenters

Note: Arts presenters are intermediaries between artists and their potential audiences and markets; they may include (but are not limited to) programmers, curators, artistic directors, distributors, broadcasters, publishers, booksellers and gallerists.

See Program-specific definitions, below, for examples of recognized arts marketplaces.


  • projects that benefit multiple participants in a discipline, practice or community
  • OAC priority group applicants

Deadline dates

May 20, 2020, 1 p.m. ET
  • Applications are available in Nova approximately two months before the deadline.
  • Grant notification will be available approximately four months after the deadline.

Grant amount(s)

  • Market Readiness: maximum $5,000
  • Market Platform: maximum $15,000
  • Market Access: maximum $20,000

Important: Due to the number of applications we receive and the limited funds that are available, grants awarded may be smaller than the amount requested.

Eligible applicants

  • professional artists and arts professionals who are Ontario residents
  • ad hoc groups/collectives of at least two artists and arts professionals with a permanent physical address in Ontario, with at least half living in Ontario for a minimum of eight months of the year
  • incorporated not-for-profit arts organizations with a permanent physical address in Ontario
  • Ontario-based, Canadian-owned for-profit book or periodical publishers eligible for funding in OAC’s publishing programs

Read the Guide to OAC Project Programs for more eligibility information.

Ineligible applicants

  • artist agents and commercial dealers
  • municipalities, schools, colleges and/or universities
  • community and semi-professional choral organizations, semi-professional youth orchestras, community orchestras, choral training organizations/groups (see Music Definitions web page)
  • students enrolled full-time in an educational institution

Note: If you have received a Market Development Travel Assistance grant, you are not eligible to apply for, or be identified as a participant in, a Market Development Projects grant application for the same activity.

This program funds

Market Readiness

  • training and mentorship to support your ability to promote and market your work
  • undertake market research and develop strategies and materials to prepare to enter new markets

Eligible expenses:

  • specialist fees for market research and strategy development, up to a maximum of $500 per day
  • mentor fees for training/coaching, up to a maximum of $500 per day
  • workshop fees to develop market development skills
  • travel, accommodation, per diem (meal allowance), up to a maximum of 5 days
  • development and production of print or digital marketing materials (photography, videography, design, translation, printing, etc.) to promote Ontario work to arts presenters

Market Platform

  • produce and present market platforms, such as showcases, pitch sessions, networking receptions, conferences, trade fairs, and other industry events that connect Ontario artists and their work with arts presenters; events may take place in Ontario or outside the province
  • present/exhibit Ontario work, in full or excerpted format, to an industry audience or one that includes arts presenters
  • invite and host arts presenters
  • produce a digital platform (e.g. website, online catalogue, roster) that promotes Ontario artists and their work to arts presenters
  • other projects or activities that facilitate relationship-building between Ontario artists and arts presenters

Note: If you are an arts organization that receives an OAC operating grant and you regularly produce a festival or event with an industry component, you must demonstrate how the proposed activity is new or enhanced programming.

Eligible expenses:

  • venue and production costs
  • purchase of small-scale equipment, software, electronics and similar materials required to carry out the project
  • hospitality costs for industry events (excluding alcohol)
  • travel, accommodation, per diem (meal allowance) for Ontario-based artists and arts professionals traveling outside their home city to showcase or pitch; additional shipping or baggage costs may be included if directly related to the proposed activity
  • presentation fees for artists who are showcasing
  • travel subsidy for invited arts presenters, not to exceed $1,500 per presenter, if not covered by another funder
  • development and production of print or digital marketing materials (photography, videography, design, translation, printing, etc.) to promote Ontario work to arts presenters
  • administrative costs, up to a maximum of 10% of total project costs

Market Access

  • participate in a recognized marketplace, festival, trade fair, conference or other industry event for the purposes of promoting, pitching or showcasing your work to arts presenters
  • lead a delegation representing Ontario to a recognized marketplace, festival, trade fair, conference or other industry event to enhance the profile of Ontario artists and their work in a regional, national or international context. Delegations may include Ontario-based arts presenters


  • Applicants self-presenting should apply to the Market Platform category.
  • Applicants seeking travel support for market development for themselves, or for an individual in their organization, ad hoc/group or collective, should apply to Market Development Travel Assistance.

Eligible expenses:

  • travel, accommodation, per diem (meal allowance) for Ontario-based artists and arts professionals traveling outside their home city; additional shipping or baggage costs may be included if directly related to the proposed activity
  • registration fees (including booth fee and program listing costs) and tickets to arts events
  • artist fees for showcasing, if not receiving a presentation fee from a presenter
  • booth design, rental and/or production
  • development and production of print or digital marketing materials (photography, videography, design, translation, printing, etc.) to promote Ontario work to arts presenters
  • administrative costs, up to a maximum of 10 per cent of total project costs

Note: Per diems (daily meal allowance) and accommodations should be at rates reflective of where the activity is taking place.

This program does not fund

Ineligible activity:

  • advertising campaigns directed to the public
  • presenting to a public audience that does not include arts presenters
  • rehearsals or pre-production
  • attending an annual general meeting of a membership-based organization
  • creation or production of work, adapting existing work
  • teaching or offering workshops
  • touring projects, building on an existing tour, or activity that has been supported through an OAC Touring Projects grant
  • competitions, juried art shows and award ceremonies
  • fundraising activities

Ineligible expenses:

  • agent fees
  • expenses attributed to home-based overhead, such as rent, etc.
  • major capital expenditures, including buying, leasing or renovating buildings and purchase of major equipment

Activity timing

The activities for which you are requesting funding:

  • cannot start before the deadline
  • cannot finish before you receive your grant results
  • must be completed no more than two years after you receive the grant results

Final report requirements

If you receive a grant you must submit a final report upon completion of the project. See Terms and Conditions — receipt of OAC project grant funds for more information on reporting obligations. Complete and submit the report in Nova.

Note: OAC may contact you after the submission of your final report to gather additional information on the long-term impact of the grant.

Final reports for this program require grant recipients to provide:

  • description of how the project contributed to the development of the market for your work regionally, nationally and/or internationally
  • list of prospective and/or confirmed engagements that were a result of the project
  • list of arts presenters reached in the project including their affiliations
  • final budget
    • If the budget you submit shows a surplus of more than $250 (revenues as compared to expenses), you may be required to repay the surplus amount to OAC.
  • documentation and/or an explanation of how you acknowledged, or will acknowledge OAC support for your project
    • This should include samples of OAC logo recognition on any promotional or other materials produced in conjunction with the project, such as publications, brochures, posters, invitations, websites, or videos/films. This could also include a description of verbal acknowledgment at public events or the intention to include OAC acknowledgment in associated future activities/materials

To apply

Complete and submit an application in Nova, OAC’s online grant application system. You will be able to do this approximately two months before the deadline.

Before applying, you must:

Your application includes:

  • basic information about the project
  • your answers to application questions
  • project budget
  • artistic examples: video, images, audio or manuscripts of art work
  • support documents:
  • applicant’s résumé/bio/organization history
  • biographies of key artists and participants
  • information about the event
  • letter of invitation or support
  • list of invited arts presenters, or past attendees if invited presenters are not confirmed
  • website and/or examples of promotional material, such as brochures, flyers or posters

Complete instructions and requirements are in the application in Nova.

For information on how assessors rate applications see the Evaluation Rubric – Activity Projects.

For help creating a profile or submitting an application in Nova, see the Nova User Guide.

Program-specific definitions

Market development: strategy to expand an artist’s or arts organization’s market for their artistic work by connecting with new arts presenters.

Arts professionals: artists, arts administrators, community animators, curators, programmers, technicians and arts educators who are engaged in creating, producing, promoting, performing, presenting, distributing and/or programming artistic work.

Market platform: vehicle for promoting artwork to an industry audience or one that includes arts presenters. Platforms may take the form of industry events (showcases, pitch sessions, networking receptions, trade fairs), publications/catalogues, or digital media (website, online catalogue, roster).

Delegation: group of artists and arts professionals traveling to a recognized marketplace or other industry event to work collectively to represent Ontario artists and their work to regional, national and international presenters in attendance. Delegations must include artists, but may also include agents, tour managers, artist representatives and arts presenters.

Arts marketplace: event that connects artists and arts organizations with arts presenters and programmers, rather than the general public, in order to expand their market and build networks for future opportunities for their artwork.

Arts marketplaces may include: performing arts markets, art fairs, biennales, conferences, showcases, trade shows or fairs, festivals (that include an industry component or program that presenters attend), and Indigenous festivals or powwows that feature a marketplace or trade show.

The following are representative examples of recognized market development events (but not a comprehensive list):

  • Art fairs, biennales and trade shows: Armory Show, Art Athina, Art Toronto, Art Basel, Art Basel Miami, Art Dubai, Biennale de Bamako, Cheongju International Craft Biennale, Dak’Art: African Contemporary Art Biennale, Foire d’art alternatif du Sudbury, Frieze Art Fair, Handwerk & Design (Munich), Havana Biennale, Indian Trader’s Market at Gathering of Nations (Albuquerque), Indigenous Fashion Week Toronto, International Design Show Toronto, Johannesburg Biennale, Santa Fe Indian Market, Sao Paulo Biennale, Schmuck International Jewellery Fair, SOFA Chicago, Supermarket (Stockholm)
  • Book fairs: Bologna Children’s Book Fair, Book Expo America, Art Toronto, Frankfurt Book Fair, Guadalajara International Book Fair, London Book Fair, Salon du livre de Toronto, Salon du livre du Grand Sudbury, Salon international du livre de Québec, Toronto Comic Arts Fair, Comic Arts Brooklyn
  • Conferences: Canadian Art Education Association, Conference for Community Arts Education (US), Performing the World, Pulse Ontario Dance
  • Media arts festivals: ImagineNative, Toronto International Film Festival, Hot Docs (Toronto), Berlinale, Clermont-Ferrand Short Film Festival, IndieCade (International Festival of Independent Games), International Documentary Festival Amsterdam, International Film Festival Rotterdam, Sundance Film Festival, Sunny Side of the Doc (La Rochelle)
  • Performing arts or multidisciplinary festivals: Avignon Festival, Edinburgh Fringe Festival, Manito Ahbee Festival (Winnipeg), PuSh Festival, Riddu Riddu Festival (Norway), sākihiwē festival (Manitoba), Unlimited Festival (London)
  • Performing arts marketplaces: Association of Performing Arts Presenters (APAP/NYC), Australia Performing Arts Market (APAM), Chamber Music America (CMA), CINARS Biennale (International Exchange for the Performing Arts), Contact Ontarois, Internationale Tanzmesse NRW, IPAY, Ontario Contact, PAMS (Performing Arts Market in Seoul), Rencontres Internationales (Festival TransAmériques), Stage 49 at Gathering of Nations (Albuquerque), Tokyo Performing Arts Market (TPAM), World Music Expo (WOMEX)