The program supports Ontario artists, arts professionals, ad hoc groups/collectives and arts organizations to promote their artwork to arts presenters in order to develop and expand geographic or demographic markets for their artwork. There are three categories:
Note: Arts presenters are intermediaries between artists and their potential audiences and markets; they may include (but are not limited to) programmers, curators, artistic directors, distributors, broadcasters, publishers, booksellers and gallerists.
See Program-specific definitions, below, for examples of recognized arts marketplaces.
Important: Due to the number of applications we receive and the limited funds that are available, grants awarded may be smaller than the amount requested.
Read the Guide to OAC Project Programs for more eligibility information.
Note: If you have received a Market Development Travel Assistance grant, you are not eligible to apply for, or be identified as a participant in, a Market Development Projects grant application for the same activity.
Note: If you are an arts organization that receives an OAC operating grant and you regularly produce a festival or event with an industry component, you must demonstrate how the proposed activity is new or enhanced programming.
Note: Per diems (daily meal allowance) and accommodations should be at rates reflective of where the activity is taking place.
The activities for which you are requesting funding:
If you receive a grant you must submit a final report upon completion of the project. See Terms and Conditions — receipt of OAC project grant funds for more information on reporting obligations. Complete and submit the report in Nova.
Note: OAC may contact you after the submission of your final report to gather additional information on the long-term impact of the grant.
Final reports for this program require grant recipients to provide:
Complete and submit an application in Nova, OAC’s online grant application system. You will be able to do this approximately two months before the deadline.
Before applying, you must:
Your application includes:
Complete instructions and requirements are in the application in Nova.
For information on how assessors rate applications see the Evaluation Rubric – Activity Projects.
For help creating a profile or submitting an application in Nova, see the Nova User Guide.
Market development: strategy to expand an artist’s or arts organization’s market for their artistic work by connecting with new arts presenters.
Arts professionals: artists, arts administrators, community animators, curators, programmers, technicians and arts educators who are engaged in creating, producing, promoting, performing, presenting, distributing and/or programming artistic work.
Market platform: vehicle for promoting artwork to an industry audience or one that includes arts presenters. Platforms may take the form of industry events (showcases, pitch sessions, networking receptions, trade fairs), publications/catalogues, or digital media (website, online catalogue, roster).
Delegation: group of artists and arts professionals traveling to a recognized marketplace or other industry event to work collectively to represent Ontario artists and their work to regional, national and international presenters in attendance. Delegations must include artists, but may also include agents, tour managers, artist representatives and arts presenters.
Arts marketplace: event that connects artists and arts organizations with arts presenters and programmers, rather than the general public, in order to expand their market and build networks for future opportunities for their artwork.
Arts marketplaces may include: performing arts markets, art fairs, biennales, conferences, showcases, trade shows or fairs, festivals (that include an industry component or program that presenters attend), and Indigenous festivals or powwows that feature a marketplace or trade show.
The following are representative examples of recognized market development events (but not a comprehensive list):