[Skip to Content]
Ontario Arts Council (OAC)
Grants Advanced Search
Grants Advanced Search


Shoshana Wasser

Associate Director of Public Affairs and Communications
Toll-free in Ontario: 1-800-387-0058

The Ripple Effect demonstrates how #ArtsAddValue

January 28, 2020

The arts are known to be inspiring, thought-provoking and illuminating. But perhaps not as well-known are the incredible ripple effects that result from the work of Ontario’s professional artists and arts organizations – from creating jobs to attracting tourists, to bringing communities together and empowering youth.


Today, the Ontario Arts Council (OAC) is launching a new series of short videos exploring how, beyond their intrinsic qualities, publicly funded arts activities add value in communities across Ontario. OAC will share a new Ripple Effect video online every few weeks over the coming months until all ten are revealed.

“We invest in the arts because they’re essential to society. But we also invest because arts add value,” said Rita Davies, OAC Chair. “We hope you share this project, which aims to demonstrate this value to all Ontarians.”

First up is Near North Mobile Media Lab, a North Bay organization that gives northern Ontario filmmakers access to equipment and resources, while also training youth aspiring to become digital media creators. Executive Director, Holly Cunningham, explains how support from OAC continues to help them grow into an organization their community needs.



The Ripple Effect series underlines that by investing public money in the work of artists and arts organizations, OAC is investing in the ripple effects that their work generates for Ontarians in communities across the province.

Investing in the arts, The Ripple Effect

Join us over the next few months as we explore the diverse impacts of arts activity – some perhaps unexpected, and all of them powerful.