Direct economic impact of arts and culture in Ontario – 3.4% of Ontario’s GDP
Arts and Quality of Life for Ontarians
October 10, 2023
Arts and Quality of Life for Ontarians, commissioned from
Nanos by OAC, surveyed Ontarians on the importance of the arts for their quality of life and mental health, as well as their opinions towards the role of the arts in relation to community, diversity and identity. Nanos’s research revealed four key findings:
- Ontarians believe arts are important for a high quality of life.
- Ontarians say that the arts have a significant impact on community well-being.
- Ontarians show strong support for government investing in the arts.
- A strong majority of Ontarians say that arts are important to community-building.
Quality of life and mental health
79% of Ontarians believe that the arts are important to their mental health.
80% believe the arts are important for their own quality of life, and 85% believe the same for their community’s quality of life.
90% of Ontarians agree that an active local arts scene helps make a community a better place to live, and 82% agree it also helps communities attract businesses.
85% agree that if their community lost its arts activities, people living there would lose something of value.
Diversity, identity and belonging
Education and development
Value of public funding