Number of OAC grants to individual artists
Consumer Spending on Culture in Canada, the Provinces and 15 Metropolitan Areas in 2005
February 1, 2007
Ontarians spend over $10 billion on cultural goods and services
A report from Hill Strategies Research, entitled Consumer Spending on Culture in Canada, the Provinces and 15 Metropolitan Areas in 2005, shows that Canadian consumers spent $25.1 billion on cultural goods and services in 2005, an amount that is 5% higher than the combined consumer spending on household furniture, appliances and tools ($24.0 billion). The $25.1 billion in consumer spending is over three times larger than the $7.7 billion spent on culture in Canada by all levels of government in 2003/04. The report provides information about consumer spending on art supplies and musical instruments, art works and events, home entertainment, movie theatre admissions, photographic equipment and services, and reading material.
Ontarians spent $10.2 billion on cultural goods and services in 2005, 41% of the Canadian total. Cultural spending represents 3.0% of total consumer spending in the province. The $10.2 billion in consumer spending on culture is over three times larger than the $3.0 billion spent on culture in Ontario by all levels of government in 2003/04.
Ontario: Over $10 billion in cultural spending
Spending by Ontario residents on live performing arts ($500 million) was more than double the amount spent on live sports events ($210 million) in 2005. Similarly, about twice as many Ontario households spent at least some money on live performing arts (37% of households) than on live sports events (19%).
Performing arts spending more than double the spending on live sports events
Ontario residents’ spending on cultural goods and services grew by 55% between 1997 and 2005, the second-highest increase of all 10 provinces and equal to the 55% rise in spending on all goods and services during the same period. Both of these figures are much higher than the 18% inflation between 1997 and 2005.
Strong growth in cultural spending
At $851 per resident, Ontarians’ per capita cultural spending is third among the provinces, above the Canadian average of $821. Albertans have the highest level of cultural spending, at $971 per capita.
Ontario third in provincial comparisons
On a per capita basis, Ottawa residents’ cultural spending ($1064 per person) ranks first among 15 metropolitan areas in Canada. Total cultural spending was $890 million in Ottawa in 2005. In Toronto, cultural spending per capita ($843) ranks 11th among the 15 metropolitan areas. Total cultural spending was $4.3 billion in Toronto in 2005, representing 43% of the Ontario total and 17% of the Canadian total.
Ottawa first in metropolitan area rankings
The full report provides much more national data as well as a detailed profile of cultural spending in each province and in 15 metropolitan areas. The data is drawn from Statistics Canada’s Survey of Household Spending, a yearly paper-based questionnaire on Canadians’ spending habits.