Direct economic impact of arts and culture in Ontario – 3.4% of Ontario’s GDP
$27.0 billion
Factors in Canadians’ Arts Attendance in 2010
September 1, 2012
This report examines the dynamics of attendance at five arts activities: art galleries, theatres, classical music performances, popular music performances, and cultural festivals. In addition to an analysis of demographic factors, the report provides information about cultural crossovers. The analysis of "cultural crossovers" examines whether participants in one cultural activity are more or less likely to attend other arts activities.
This report is part of the Statistical Insights on the Arts series by Hill Strategies Research. It is based on data from Statistics Canada’s 2010 General Social Survey.
The Statistical Insights on the Arts series is funded by the Ontario Arts Council in partnership with the Department of Canadian Heritage and the Canada Council for the Arts as part of our shared commitment to making arts research available to inform the work of Canada’s arts community and educate the general public about Canada’s arts sector.