[Skip to Content]
Ontario Arts Council (OAC)
Grants Advanced Search
Grants Advanced Search

Stat of the Day

Direct economic impact of arts and culture in Ontario – 3.4% of Ontario’s GDP
$27.0 billion


Michael Choo

Research Analyst
Toll-free in Ontario: 1-800-387-0058

Elena Bird

Associate Director of Research and Analysis
Toll-free in Ontario: 1-800-387-0058

Georgia Steele

Granting Programs Coordinator
Toll-free in Ontario: 1-800-387-0058

Kim Kinnear

Business Analyst
Toll-free in Ontario: 1-800-387-0058

Ontario Arts Engagement Study

September 1, 2011

The Ontario Arts Council (OAC) commissioned the research firm WolfBrown to conduct a study of how Ontarians participate in the arts.

The study looks at the full spectrum of arts activities from traditional audience-based activities (such as attending performing arts events or visiting an art gallery) to personal practice activities (such as playing a musical instrument, painting or taking dance lessons) and includes arts participation via electronic, print and digital media (such as radio, television or the Internet).

It also explores the importance of these activities to Ontarians, the settings in which arts activities take place, the relationships between personal practice and attendance, and the patterns of engagement across regions and demographic groups such as age and gender.

Full Report

On October 13, 2011, lead researcher Alan Brown presented his findings to members of the Ontario arts community at the Toronto Reference Library.

Watch the presentation: