Direct economic impact of arts and culture in Ontario – 3.3% of Ontario’s GDP
Ontario Arts Engagement Study
September 1, 2011
The Ontario Arts Council (OAC) commissioned the research firm WolfBrown to conduct a study of how Ontarians participate in the arts.
The study looks at the full spectrum of arts activities from traditional audience-based activities (such as attending performing arts events or visiting an art gallery) to personal practice activities (such as playing a musical instrument, painting or taking dance lessons) and includes arts participation via electronic, print and digital media (such as radio, television or the Internet).
It also explores the importance of these activities to Ontarians, the settings in which arts activities take place, the relationships between personal practice and attendance, and the patterns of engagement across regions and demographic groups such as age and gender.
On October 13, 2011, lead researcher Alan Brown presented his findings to members of the Ontario arts community at the Toronto Reference Library.
Watch the presentation: