In May 2020, the Ontario Arts Council (OAC) offered organizations that receive OAC operating grants the opportunity to participate in a study on the impact of COVID-19 on arts audiences: The COVID-19 Audience Outlook Monitor
. This initiative by leading arts consulting firm WolfBrown is an international tracking study of audience attitudes about returning to in-person arts activities. The findings will help arts organizations plan for when and how to resume activities. OAC is pleased to be working in association with the Toronto Alliance for the Performing Arts (TAPA) on this initiative.
With OAC’s sponsorship, more than 80 organizations were able to participate and are now working directly with WolfBrown. These organizations sent out the first wave of the survey to their audiences or visitors on June 15, 2020. More than 11,000 responses have been received and have now been analysed by WolfBrown. The findings are available in the form of an interactive dashboard.
As part of OAC’s agreement with WolfBrown, we negotiated that OAC operating grant recipients who were not able to participate in the survey would have access through OAC to the abridged Research Notes
, a summary of key findings prepared by Wolf Brown in English. A French version of these Research Notes has been prepared by OAC.