In May 2020, the Ontario Arts Council (OAC) offered organizations that receive OAC operating grants the opportunity to participate in a study on the impact of COVID-19 on arts audiences: The COVID-19 Audience Outlook Monitor. This initiative by leading arts consulting firm WolfBrown is an international tracking study of audience attitudes about returning to in-person arts activities. The findings will help arts organizations plan for when and how to resume activities. OAC is pleased to be working in association with the Toronto Alliance for the Performing Arts (TAPA) on this initiative.
With OAC’s sponsorship, more than 80 organizations were able to participate. These organizations sent out the first deployment of the survey to their audiences or visitors in June 2020. The second and third surveys were sent in August and October 2020. The fourth survey took place in February 2021.
Later in 2021, OAC offered organizations the opportunity to participate in two additional surveys as part of Phase 2 of the Audience Outlook Monitor. A subset of the organizations was able to participate, and the fifth survey was sent in September 2021. The results are again available in the form of an interactive dashboard (see below). The sixth survey will take place in November 2021.
As part of OAC’s agreement with WolfBrown, OAC is pleased to provide Ontario arts organizations access to WolfBrown’s data dashboard and key findings.
It is important to note that the COVID-19 AOM is a proprietary initiative of WolfBrown. Therefore, the dashboard and other resources on WolfBrown’s website are available in English only. However, OAC ensured that the survey was available in both French and English and that responses from francophones could be analyzed separately. In addition, French versions of the Research Notes and Dashboard Guide have been prepared by OAC.
WolfBrown AOM – Phase 1 Ontario Data Dashboard
The data from the first four surveys are available in WolfBrown’s Phase 1 online dashboard. You can access the data here with the following e-mail and password:
In the dashboard you will see the data from surveys 1, 2, 3, and 4 displayed by region, along with the aggregate results for all of Ontario. You can select each survey on its own or select all four surveys to compare findings for June, August, October, and February. The dashboard also allows you to set custom views and filter the data by categories like discipline, age, region, health risks, and arts attendance frequency. A one-page user guide prepared by WolfBrown on how to use the dashboard is available here. In addition, WolfBrown’s brief (15-minute) demonstration of the Ontario AOM dashboard with helpful pointers for new users is available on Vimeo.
WolfBrown AOM – Phase 2 Ontario Data Dashboard
The data from the fifth survey are now available in WolfBrown’s Phase 2 online dashboard. You can access the data here with the following e-mail and password:
In the dashboard you can select the data from Phase 2 and Phase 1 on an aggregated basis or for each survey to compare over time. Note that the Phase 2 results broken down by survey only include those organizations that participated in Phase 2. The dashboard also allows you to set custom views and filter the data by categories like discipline, age, region, health risks, and arts attendance frequency.
The research notes for the fifth survey are below.
Fifth Deployment Research Notes (September 2021)