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Ontario Arts Council

Stat of the Day

Total OAC grants
$50.5 million


Kathryn Townshend

Director of Research, Policy and Evaluation
Toll-free in Ontario: 1-800-387-0058, ext. 7456

Michael Choo

Research Analyst
Toll-free in Ontario: 1-800-387-0058, ext. 7445

Peter Meyler

Freedom of Information & Records Management Coordinator

Ontario Arts and Culture Tourism Profile

November 1, 2012

The Ontario Arts Council (OAC) commissioned Research Resolutions & Consulting Ltd. to develop a profile of Ontario’s arts and culture tourism. 

The report includes information on the number, characteristics and impact of Ontario’s arts and culture tourists including, volume, country of origin, activities, trip characteristics, tourist spending, economic impact, market share, motivations, and demographic characteristics.

The report is based on an analysis of several existing travel industry surveys: Travel Survey of Residents of Canada 2010 (TSRC); International Travel Survey 2010 (ITS US & OVS), and Travel Activities and Motivations Surveys (TAMS Canada & US, 2006).

Executive Summary
Full Report