The Ontario Arts Council (OAC) commissioned Research Resolutions & Consulting Ltd. to develop a profile of Ontario’s arts and culture tourism.
The report includes information on the number, characteristics and impact of Ontario’s arts and culture tourists including, volume, country of origin, activities, trip characteristics, tourist spending, economic impact, market share, motivations, and demographic characteristics.
The report is based on an analysis of several existing travel industry surveys: Travel Survey of Residents of Canada 2010 (TSRC); International Travel Survey 2010 (ITS US & OVS), and Travel Activities and Motivations Surveys (TAMS Canada & US, 2006).
NewsFlash
Executive Summary
Full Report (This document will be available again in January 2024.)