Total number of grant applications submitted to OAC
Ontario Arts and Culture Tourism Profile
November 1, 2012
The Ontario Arts Council (OAC) commissioned Research Resolutions & Consulting Ltd. to develop a profile of Ontario’s arts and culture tourism.
The report includes information on the number, characteristics and impact of Ontario’s arts and culture tourists including, volume, country of origin, activities, trip characteristics, tourist spending, economic impact, market share, motivations, and demographic characteristics.
The report is based on an analysis of several existing travel industry surveys: Travel Survey of Residents of Canada 2010 (TSRC); International Travel Survey 2010 (ITS US & OVS), and Travel Activities and Motivations Surveys (TAMS Canada & US, 2006).